You: I'm sick can you fix me?
Doctor: Okay what's wrong?
You: I dont know just dont feel too good
You: I dont know
Doctor: You lost apetite?
You: i dont know
Doctor(Me): just fuck off!
You really haven't given much information beyond the vague "My startup aint making much profit " which is the norm right?
Your Market? (Nigeria, US? Worldwide?)
Industry? (Health, Beauty, Enterprise)
Do they already use something else?
for instance Agriculture is seasonal and thats obvious right? did you know education is seasonal too?? plus it allows for someone with industry insight to quickly spot exactly whats up people only steal something already making profit plus if its that easy to steal you dont have a business i mean where is that high barrier to entry competitive moat? warren buffet shit
For me it all ties back to how much market research you did when starting for instance
if there is no other person excecuting some form of the same idea (HUGE REDFLAG!!)
that would mean some hidden pitflaws you dont see (like the certain issues you talked about)
also if you are trying to be cash flow as soon as possible a.k.a get paid ASAP you shouldn't be in the business of changing human habit like humans are VERY difficult
You spent 2 Years developing a solution? REDFLAG!
Why is that a bad thing? Because you now have roughly 20 customers after > 2 years
My Math: $400 / $20 = 20
WEAK MARKET RESEARCH
Your market research was most likely shoddy based on paper numbers & not a real test like actually preselling / a demo to the real customers (i mean thats the reason you are even asking about this question)
You went and built a software product for over 2 years before getting 20 paying customers to validate your MVP (dont you read all those fancy medium silicon valley posts? )
DID i HEAR ONBOARDING?
High touch sales and onboarding should only matter when your Customer Lifetime Value is high which it is not at this stage your users should "just get it" because god forbid you have to physically teach 1000 customers how to use that thing
You can test education if onsite supervision is giving good results how about create a video (hint: thats a scalable way to mass educate your users) and FORCE them to watch it before the software can be used
I heard "leads" hope you are not doing that internet marketing blogging bullshit
3 leads (even if it were 3 qualified leads) is WEAK as in W E A K
if your target lives in same locality you probably should pickup the phone , "call" 100s of them DAILY and set appointments with not less than 20 of em
And oh by the way Interest means Nada!
since you can't withdraw it from an ATM