Secret is shutting down

If the app shuts down, it will be a disappointing outcome for all involved. The app launched to a lot of fanfare in San Francisco in early 2014 and within a few months, the company had raised $35 million. The two founders were allowed to pocket $3 million each while they continued to build the company. The company’s second co-founder, Chrys Bader-Wechseler, left the company in January.

The two founders were allowed to pocket $3 million each.

Holy…

Read more: Secret App Shutting Down - Business Insider

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Looking forward to the post mortem. Secret stopped been fun. I can’t remember the last time I opened the app. Guess they missed it along the way.

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Surprised … but I guess not really about how quickly this thing’s hype died. Would have thought it would have gotten big with the younger crowd especially. Then again, the only times I heard about it was in relation to Silicon Valley gossip and the tech media/SV folks are good at over-selling stuff. So here we are.

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When I used Secret, there was a larger number of posts from the San Francisco area than anywhere else. It’s not like regular people were actually using this thing

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A literal secret no one was interested in knowing.

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Secret was cool. It was a good idea, at least till it wasn’t. This is actually what is freeaking me out.

https://twitter.com/jason/status/593655418863235072

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Mr. Byttow’s once-prized red Ferrari is also gone, a person with knowledge of the matter said.

Looks like part of the $3M was used to acquire a new whip. And that is now gone. More here

They should have kept the part of keeping $6m a secret. :wink:

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Throwback

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Wait a second!?

“…the founders of Secret, had sold part of their stake in the company for $6 million and that Mr. Byttow later bought a Ferrari. The founders did not initially tell the employees about the sale; instead, some of them found out on Secret.” (emphasis mine)

That was enough red light to know it would be easy to shut down and decide not to pivot"

http://www.nytimes.com/2015/04/30/technology/a-founder-of-secret-the-anonymous-social-app-shuts-it-down-as-use-declines.html?_r=0

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Dasall actually… @seyitaylor , remember a similar conversation we had months ago about those that are now making 2nd impressions? A “reduction” in founder commitment in any manner always warning sign to investors

I remember being highly engaged for the one day that i tried it on install and then on the reboot. Not too many new posts coming thru, also SF & NY focused.

I do love the design tho.