I agree with everything you have said. However, what we agree and what works are two different things. How do you think pulse.ng and naij.com got their marketing share? Voila, adverts ofcourse. I remember almost going blind from naij.com adverts. Millions of naira was used to buy that market share and great content kept it.
Pulse.ng also utilizes lots of adverts, not as much as linda’s sha, on their page. It’s also busy and distracting (viewing from desktop). Pulse also charged me a fortune to advertise with them. I just didn’t think their market share was worth the money they were mentioning.
Do I want all men/races to get along? Yes. Do I want everybody to be comfortable? Yes. Do I want wars on earth? No.
However, what is ideal and what is real are sadly two very different things.
What we are clamoring for, is ad platforms to get smarter.
Splashing Ads is not the way and if we dont get our acts early, 1 Foreign backed outfit will come and take the space then those who will cry foul will start.
I am in agreement with everything you say. Trust me. I want what you want. It’s just that Nigeria defies all known laws. in whizkids voice I can’t explain it.
I am in agreement with everything you say. Trust me. I want what you want. It’s just that Nigeria defies all known laws. in whizkids voice I can’t explain it.
@Lord_Commander - thanks for the insight. May the White Walkers never overrun your watch at the Wall
However, I think those laws are quite simple once you examine them critically. What you needed was reach and LIB delivered it. A portion of that went converted well enough for you and above your expectations. That is what I call a near perfect transaction.
My question to you is this - Now we’ve established that what the main currency is reach, and since we know that the largest reach is on Facebook, Twitter, Instagram, and Snapchat, would you be willing to pay the same amount to a Twitter celeb or Instagram celeb to share your message to the same number of people? After all, reach is reach, correct?
right now? with the algorithm changes? Hell No. I am not the usual advertiser. I am tech savvy enough, hello radar, to know that their currency(reach) has been snatched from their hands. I recently stopped all my facebook campaigns, I am bleeding, due to their algorithm changes.
Selling me likes so you can reduce my reach to those likes so I can pay later to boost my post to reach the likes I have already paid for (Is your head spinning at this point?) is bumkum madness. Twitter and Instagram have unfortunately also joined the grab money gang.
I now have to turn to local power players aka touts of the naija interwebs for raw reach.
Lol. I’m glad you’ve awoken to the daylight robbery that’s going on the core social ad platforms. However I wasn’t referring to Twitter advertising. I’m trying to take a cue from the Pokemon GO playbook and see how one can use niche celebs to create social proof.
##Scenario:
Let’s assume you want to promote a new artiste, hotel, mobile app, or a fashion label.
###Option 1
The typical line of action is to call LIB and pay for a sponsored post at a rate of N60k (just a guess) per post to reach say 250k1 people in a day. Fine.
Option 2
Another option is to compose a tweet, Instagram photo / video, or Facebook post and pay six people (each with say 40 - 50,000 followers) 10k each to share it to their followers.
###Observations
In both cases, you will still reach 250k - 300k people within 24 hours.
Both options provide native ad formats so the engagement is better than a vanilla banner ad.
Option 2 has arguably a better multiplier factor because as people share the message pushed to them by the celeb, more people get to see it and share it.
Both drive traffic to your site so you can measure the response directly.
Unlike the core ad platforms where you pay for likes and other hard to quantify metrics, you pay a fixed fee in both cases.
The celeb endorsement has arguably better social proof and temporal relevance i.e. it attracts fervent interest in the first 24 hours which will cool down rapidly due to the fleeting nature of the social timeline. The blog post on the other hand will probably have better staying power as it is indexed by the search engines.
The question is - which is better?
Notes
I’ve benchmarked LIB’s daily traffic with Nairaland’s traffic even though the latter has a high Alexa rank.
Exactly. There should be a holistic approach to customer experience. Everyone should appreciate and contribute to the company’s primary role of identifying, expecting, and satisfying customer’ requirements profitably.
You probably already know most of the following, But here are the reasons why you don’t want to plaster a site with ads:
It makes the site’s customer experience horrible
It quickly causes ad blindness. If I know I will be bombarded with ads, I will learn to ignore all of them
As more people ignore such ads., they will quickly become ineffective. It will only take a while before advertisers realize the waste going on
It’s extremely short term thinking. Yea, you might make a killing but for how long? 10 years? really?
Projects are in the works to educate advertisers on digital advertising, marketing, and such related issues. It won’t be that long before a significant number get informed.
Let not even take into consideration, competitors’ activities.
Remember that impressions are hard to change once formed. That makes it difficult for sites that once plastered their site with ads to succeed even if they try to adapt to changing times.
I disagree in this context. That is short term thinking. But maybe that’s why we seem to hardly have worthwhile exportable brands.
In 2013, that same space was N650,000 or there about. And there was only one in the best months.
When did she (Linda) start making any money from the blog? 2011 from this post.
That’s five years from when she started making any money from her blog to when her blog is now plastered all over with ads.
She is just one example. One example that has been successful for just about two (2) years. Remember that in 2013, it wasn’t anywhere near this bad. Referring to the site being all plastered with ads.
Does this one example really make it OK to plaster your sites with ads? Despite years of global best practices developed over a much longer period of time saying it’s wrong?
I disagree again. Most Nigerians are just uninformed and think what is being offered is the norm. When something better comes along,…
We recently discovered that the Pokémon GO account creation process on iOS erroneously requests full access permission for the user’s Google account. However, Pokémon GO only accesses basic Google profile information (specifically, your User ID and email address) and no other Google account information is or has been accessed or collected. Once we became aware of this error, we began working on a client-side fix to request permission for only basic Google profile information, in line with the data that we actually access. Google has verified that no other information has been received or accessed by Pokémon GO or Niantic. Google will soon reduce Pokémon GO’s permission to only the basic profile data that Pokémon GO needs, and users do not need to take any actions themselves.
For context, Niantic Labs was a startup incubated within Google many years ago and spurn out into its own company shortly after the Alphabet announcement. Its founder was Google Earth’s creator. I used to play Ingress, the game on whose engine Pokemon is based.
What happens when hundreds of people are gathered at the edge of Central Park to play Pokemon Go at 11pm’ish and a Vaporeon shows up in the park? Well…this!
I didn’t catch the front of the pack that was sprinting into the park like a herd of wildebeest. Special shout out to the guy at the start of the video that jumped out of his car, left the engine running, and darted off to claim the grand prize.
Very soon malls, concerts, parks, etc are going to start paying for rare Pokemons to spawn in their locations in order to draw traffic.
Their servers are crashing regularly due to the volume. I’ve never had to wait 4 hours to get an activation email before. Even then their servers are reportedly only able to cater for 1/5th of the userbase. Once it’s available in China, it’s a wrap.
Those guys simply killed it in terms of the “Product” its really a disruption! When cases of such disruption occurs, the marketing team can as well go to sleep as the users can’t help but share their experience and refer…
That’s what a great product does; besides everyone playing the game, sites of all sorts are writing posts on different perspectives of what it feels like playing the game because that’s trending and they want traffic to their sites, and in the process they are giving free publicity to this game to their visitors who may not have heard about it before; new businesses are already springing up because of Pokemon Go: car pickup services for people to hail in order to quickly get to new locations where a new monster may be up for catching; overweight and obese people are reporting how they have walked miles, without knowing it and burning a lot of calories, to play Pokemon Go, and this is leading to fitness instructors and companies coming up with different ways to incorporate the game into workout plans for their clients
