Paystack New checkout design thinking


Paystack just announced they’ll be launching a new checkout, but what I love most about this is the thought process that guided it - here


Why do you sound like you don’t work with us? :grinning:


Cool… I’m a big fan of streamlining UIs and at first I was worried that the new form would try to do too much, but the side tabs are a good solution.

From the gist:
“Google Analytics says users spend an average of 3m:02s on the checkout page in the last 90 days Making the checkout experience so delightful, people actively seek it out”…

The sooner you get people to enter their details, the better to capture a sale. Does it really take 3m to enter CC/bank details? Or does this time include verifying bank account, etc?


Indeed, what a wawu.