Facebook is an enclosed sphere. Most posts on it are not visible on Google search with a Keyword. I find a good topic for it, post and give credits to the owner. In this way, unique contents are uploaded. Also I have thousands of friends most of which are popular writers so I exploit them.
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Nothing is truly enclosed. Certain aspects would still be visible. Additionally Facebook is often a place where external content is shared so do you have a plan to run content through a plagiarism checker? I would suggest allowing freelancers who want to publish relevant content your platform in addition to writing your own relevant content. And regarding Ndianabasi on naming the business, you can find another resource here http://fitsmallbusiness.com/ultimate-business-name-generator/