What I see here is that the guys at MyMusic have succeeded in brokering a great deal with all the telcos, where they get as much for themselves as well for the content creators, kicking some of the remaining to the telcos, or is it the other way around?
Either way, it's no small feat, but it's has nothing to do with revolutionalizing music, nor will that turn back the trend. No sir.
On a side note, i think they should have focused on building a thriving music community then try to layer their mobile-credit payment on any number of service offerings they can churn out from the platform. I wager they are passionate about the tech, not so much about the art!
All those months (years?) since the CNN feature should have been spent finding an angle into the entertainment content space too.
On the argument surrounding downloads, truly I don't see much of a future for downloads for contemporary music, but for movies, well the jury is back on that one and they don't think they are throwing that case out just yet. Infact as far as Africa is concerned feature length movies may continue to enjoy patronage as downloads for plenty more years.
My advice: I think you guys can do something not with music in mind, but with the deal you have with the telcos.
You can leverage on the payment option to sell other original contents like short movies, talks...etc. Sell the gateway to the churches for billing for download; sermons and special sessions. Just pushing my drift.
However, strongly looking at the music angle, I personally may still indulge downloads if I was laying my 'bits' on some African classic, good oldies. I found a folder of some oldies, I mean, vintage old raggea songs on a friend's hard drive and I had to just 'steal' them. You dont find these kind except you're lucky with Classic FM timing.
If you let people upload samples of vintages oldies they have and users paid to access them. Now they are not paying for the content, you don't have the rights. They are paying for access to someone's folder. P2P. Your seamless mobile creidt payment will make for instant, tieless transactions.
Just My 50 cents folks (a radar joke).
PS: If the mobile credit billing is restricted to just MyMusic then ignore everything said so far about taking advantage of the the telco agreement outside your platform. It's really a no brainer!