Linda Ikeji Social dead in 5 months?


How many of us notice the failing of many apps? could it be that the cost exchange rate is a contributing fact? cos many of them had to pay through their nose… Paying just $50 monthly to any host overseas will see you coughing out almost 25,000 NGN… When he earns nothing yet from such an app…na wao


Maybe, but in this case I will say there was no design thinking behind the app. A lot of things weren’t working even though they could have been fixed over time, I wonder if they had a team working actively on the product.


They had a team, many of them too are experienced developers but Like I said any idea without proper funding is a mere dream… They probably want to bootstrap for sometime without annoying ads which is normal. Little did they know that even their personal salaries was not enough to take them far… Iam one of the few guys who like trying anything new from a Nigerian startup… Just when you think they would improve on them over times, alas its off the line… some will even refused new sign up why cos of inability to pay for their sms gateway for OTP and lots more… Nigerians are really struggling brother…


It’s as if Linda forgot what made her successful the first time around. Low costs, persistence and organic growth over time. Seems to me like she wanted to do things the “right way” this time, with a big launch, lots of hype and marketing, not realizing that the way she did it the first time was indeed the “right way”


It is the typical Nigerian response to criticisms where they label the critic as exhibiting a pull-him-down syndrome. Linda has minions everywhere. I am impressed.


With all due respect to Linda and her team, this idea was designed to fail. Facebook is the last social network. Even Google got their fingers burnt when they tried to compete with Google+.
Here are some of the people that warned Linda to stay away from social media business and face what works for her.

But in this part of the world, we don’t take criticism in good light. Critics are called ‘haters and or bad belle’
But I salute their courage to build something but not the concept.


I think we can have something like a local social network, most nations have it. For now nairaland is our number 1 local social networking candidate. In Russia it’s VK. Even in the USA services like Kik are very successful.

Let’s stop all the “we have Facebook so why should someone build…”

Please Nigerian developers feel free to dream and build anything.


First off this statement is incorrect. Facebook isn’t the last social network.

As per the criticisms, a lot of people predicted this especially here on radar, you can easily find the posts. I remember saying at one point that her biggest competitor was LIB.

Basically she felt she could lure loyal customers through the promise of giveaways and freebies just like LIB.

There’s really nothing new here that we didn’t see coming/didn’t predict. Most of us just feel the Linda issue has been over flogged especially on here.


You’ve said it all, to some extent I just ask myself, “aren’t some of these guys tired of the matter”
By the way, there’s nothing wrong with trying, she did well by trying but her strategy wasn’t good enough


What are you yapping about. No one ever said there was anything wrong in criticizing, or that criticizing means you’re “bad belle”. I believe constructive criticism can be invaluable for one’s business. Mean-spirited criticism on the other hand can suck the confidence out of an entrepreneur. There was nothing constructive from the OP and no suggestion given other than…

If that’s the advice we give to failing startups then I wonder how the ecosystem will be. Also you said [quote=“steveamaza, post:7, topic:12200”]
I miss when Radar had technical discussions.

If this is what you mean by technical discussion then I wonder the radar you have been visiting.


TIL Snapchat, Twitter, Instagram etc. are not social networking services


Then maybe the person shouldn’t be an entrepreneur.
“Mean-spirited criticism” is the least of an entrepreneur’s worries.

I'm not in support of "mean-spirited" criticism, though.


While I admit, I may not have said it in the best way, quitting while she’s ahead is actually very good advice. I am not aware of any social network or forum that has been able to pick back up from a drastic loss of users(slow loss is recoverable though). If you can name one, I will withdraw my statement.


This goes a long way to prove that building a successful startup isn’t just about having the money to build one.
It funny the way some people think about social medial, if Money is the key.
Google Hangout(I still use this), Google+(also this), Microsoft Socio and Badoo won’t have gone solo. - They all have the money.
IMHO, Facebook itself has turned to a new Youtube. The y are keeping up with Facebook Messenger.

This sh** goes beyond giving out free recharge cards online- I wonder where she got that Idea from.:smirk:

Linda Minions - Bite Me.:grimacing:


They are all microblogging platforms.

What really is a social network?


I can’t agree less


Maybe she should give seun an offer he can’t refuse.


Sensible talk


Let’s assume LIS is dead as you’ve implied, is this supposed to be a post-mortem discussion or another fala folo “I told you so” discourse about LIS? If the latter, it won’t take us anywhere. LIS may not have worked for what it was intended but would have given her insights into something else e.g. She’s killing it on YouTube with little effort.

We are not sure what’s going on behind the scenes. There’s still room for LIS 2.0, LIS 3.0 and many more social networking platforms.


Lol. Like Google plus 2.0? Or allo messenger 2.0?