You certainly don’t have a clue about what you are saying. 1500? You source is a joke, I am sorry.
And your data source ain’t a joke too? #TakeAchillPillBrov
You have no clue, Ekemini.
You just read a few junky articles on tech websites and think you can come here to contribute? Take a back seat please.
Nobody goes on Instagram to sell a Macbook 2016 or iPhone 7. Take a small sample of 10 Instagram sellers you can find - 7 out of 10 sell fashion items.
Take out some time to learn - you don’t have to contribute all the time on Radar.
Which Instagram do you use? Cos the one I use, I have seem even car adverts on it…
Smartie, Jumia Mall doesn’t sell cars.
It is not a must you join every online conversation.
I agree with you on the Amazon direction.
However, I should point out to you that Africa is still largely an offline market and will so for another 7 - 10 years.
Why? Trust is still a big issues in Africa and it will be for a long time. Our systems do not protect rights and as such people feel they are responsible for ensuring their rights are protected.
Case at hand; IrokoTV Vendors, when was the last you heard Jason rant about not making money… I am not saying he has unlocked that market yet. But, he has found a way to connect with customers and educate them more than any ad can ever do. These are the set of people that will go on to educate the rest of the world about IrokoTV.
Jumia/Konga et al have to invest tremendously offline, build brick n mortar stores, initiate the engagements online, educate the customers offline - customers still have fears, doubts, trust issues that the best written FAQs will not answers with kind of empathy a simple smile on the human face can wipe off.
Then they can gradually migrate customers online with loyalty rewards and referrals rewards system.
Anyway, what do I know?
Lol! Cool down Oga.
In case my typing was too fast to read, I said Instagram.
In response to the above, I said I have seen cars advertised on IG.
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Emotional venting… Again take a chill pill
I think Konga needs to tame logistics not just as part of their business but with an industry-view. Which should, if it can, break out of the parent company to service non-konga interests.
The whole idea of waiting a week after placing an order, and refund trips that may take twice as much time if not more, is the real culprit to e-commerce in Nigeria.
If they kill POD and made sure you get what you order in or under 24hrs with speedy refund trips, in partnership with local supermarts as dropoff points, I wager this will up their services into something worth a referral.
I do not believe they need to set up physical stores that’s a whole different animal.
3 Likes
Each startup has to figure out what works best. Iroko have figured out theirs and that’s good for them.
Nice idea but my stance on creating physical shops is because the buying behaviour and pyschology is pre-dominantly offline and no matter the billions of ads pumped to trigger them to buy online they prefer buying offline, as a Businessman and Marketer first rule is to give customers what they yearn for no?
Your points are awesome by the way.
Konga has a delivery service KOS but they are largely not aggressive in expanding or acquiring fleets to challenge the top 4.
Setting up Large E-commerce site isnt beans either, people have set them up, our Large Supermalls are examples, the idea is to Test the waters, if Strategy A has failed lets try Strategy B, it may sound impossible but the major idea as an E-commerce company is to GROW, if you have flatline growth you are in hot soup.
The same idea is leveraging on Buyers Behaviour to create smart selling ttactics to upsell and let them buy more, i am not asking Konga to build a 50 storey complex rather it can turn one part of its warehouse facility to a shopping centre, it leverages user data focusing on
a) Items bought in what quantity, timeline, volume and frequency.
b) Daily leg traffic to the shop and browsing via categories.
c) Return buyers to shop.
Here they can now sell more discounts if they buy online, helps create more data to work with.
If the idea is too unpalatable like i said they should continue.
This is more realistic. Even Shoprite will not do up to more than 300k transactions per day in Nigeria with its expansive store footprint in Nigeria
What are the top 4 delivery services pls.
So many guns, so few bullets.
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Holmes explain…
Who, Sherlock?
- DHL
2.FEDEX
3.UPS
- Maybe Courier plus/Aramex
Guns are cheap 