I have said (and will continue to say) that the biggest problem with Konga & Jumia is Merchant!!.
They jumped into the marketplace business model too early , when they were yet to fully gain the trust of Nigerians.
When a merchant fucks up , “Jumia” and “Konga” take the blame and their reputation suffers for a crime they did not commit.
My suggestion is that they
-
Remove all merchants for now & sell products directly. This will give them more control over quality of products & also improve delivery time ; rather than wait for merchant X to bring the product to their warehouse before making delivery.
-
If they cannot remove all merchants, then they should ensure that each merchant is properly screened and verified. Manual verification is the best in this case.
Now talking about Jumia Vs Konga. From an affiliate point of view, based on the number of sales & monthly commission I earn from both platforms, I will say that Jumia is far ahead of Konga.
Even though Jumia’s commission rate is 10x better better than Konga , my conversion rate is far better on Jumia with same traffic to both platforms.
But to be honest , Jumia gets a lot of declined sales. A LOT. My sale / commission Approval rate is around 55%.
But On Amazon (I am also an Amazon Affiliate marketer) , the case is quite different. My Approval rate is a staggering 95%. Products HARDLY gets returned or order canceled.
Now talking about Nigerians shopping habit. I have an interesting idea :
Is it possible to build an e-commerce platform where Nigerians can buy products based on negotiations?
I mean, since we all like to bargain before paying for good, I figured it will make sense to give Nigerians a chance to bargain for that product.
This will give them a more relaxed feeling that they’re not overpaying for that product and at least “THEY BARGAINED”
What do you think?