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I smell a straw man.
Let’s briefly address some of your points:

No one. I didn’t make any assertion about this.

No, I don’t.

Is Konga an offline-centric store?
Did you read this:

[quote=“ukay, post:37, topic:7564”]
I bought my current phone at Yudala’s store
[/quote]?
I said store, not site.

Pray tell, how do you capture offline metrics online?

This, I (partly) agree with.

Really?

After I posted stats to spur conversation and all you had to say was

Man go look for someone else to argue with.

You actually posted part of what I had to say; let me help you with all of them:

Can your stats tell us what the “traffic” is like for Shoprite this month? Could we accurately measure Shoprite’s visits/patronage, which happens offline, by online activity?

No, thanks.
I’m only interested in calling out faulty logic in hopes that someone else will call out the holes in mine so I can learn.

Like the Target Model that use a blend of offline and online, Amazon is opening Experential centres likewise that will host AWS, Echo and Bookstores and you can walk in, order, deliver to ur home.