You actually posted part of what I had to say; let me help you with all of them:
Can your stats tell us what the “traffic” is like for Shoprite this month? Could we accurately measure Shoprite’s visits/patronage, which happens offline, by online activity?
No, thanks.
I’m only interested in calling out faulty logic in hopes that someone else will call out the holes in mine so I can learn.
Like the Target Model that use a blend of offline and online, Amazon is opening Experential centres likewise that will host AWS, Echo and Bookstores and you can walk in, order, deliver to ur home.