Given the seriousness with which optic-fibre companies, telecoms companies, and ISPs attached to the laying of consumer fiber optics cables around the country, I will say 5 - 10 years from now. I’m already enjoying almost unlimited broadband and many more people will begin enjoying same soon. I expect more competitors in the WiFi service sub-sector and more competition will bring down prices.
The online streaming market in Nigeria isn’t totally “zero” as at this time. If IrokoTV were to reveal their data, you will surprised that revenue from Nigeria is significant. As a company, the best strategy will be for IrokoTV to develop consumer base within and outside Africa concurrently. And, of course, metrics such as Customer Acquisition Cost and Customer Lifetime Value for each market will guide their decisions on which market to focus more attention on.
How? Share the secret please.
I find it funny that you think it’s just about infrastructure. Nigerian movies are so accessible that it will take a while (definitely more than 10years) before the cost of subscribing to Iroko and streaming movies online is cheap enough for the average Nigerian.
They haven’t revealed their data, but you think revenue from Nigeria is significant?
We can do a quick survey on here and find out how many of us are subscribed to Iroko
I did not imply that the availability of broadband infrastructure was the only factor for determining the maturity of the online-streaming market. As a matter of fact, I had already mentioned other factors earlier
We can never be certain about the future, however, as a definite optimist, I’m hopeful that the future will only get better. The belief in a better future is what drives us to make and execute plans today and position ourselves to reap the fruits tomorrow.
Yes, piracy is endemic, but what if piracy is reduced drastically in the nearest future? What is internet becomes so cheap and accessible that you can stream over 3 GB of data with less than 100 Naira. 3GB and 100 Naira being the average data size and price of pirated DVDs, respectively. What if the market becomes educated about the option of online streaming of movies and people prefer to stream instead of going out to look for movies on the streets? If there is the slightest chance of these coming to reality, then IrokoTV is on the right track.
I am using Swift Essential Plus which offers me unlimited usage between 12am and 6am everyday. All heavy-lifting are reserved for the “happy hours.”
Ndiana the market for irokotv in Nigeria is not significant. The first sign of that was the graph jason put up where 90% plus of their customers accessed via wifi. Can it be? Yes. But not with high bandwidth costs and by the time bandwidth gets cheap enough the major competitor to irokotv is mtn followed by glo. Then you have Dstv. Whats to say they don’t jump into video on demand via gotv? IrokoTV’s edge is its library and the heavy unfilled demand for Nollywood content outside Africa.