I need some help setting up Google Adwords

1

I recently started experimenting with ads, Facebook ads mostly. I am about to create a Google adwords account and there’s plenty literature to catch up on. However, I have a question some of the people here might be able to answer. I want to select a currency for my adwords account, unsurprisingly there’s no Naira included in the currency list and the obvious option is to select USD. The thing is I am sure there are a lot of currencies on the list that are performing badly, even worse than the naira and it will cut my cost if I chose that currency as my default currency. I don’t imagine the cost of Adword services fluctuates with the price of the currency.

This is my logic:
2014
1 USD = N150
1 USD = Y120
Exchange rate- Y1 = N1.25
Buying a particular keyword was - $5 per click or Y600 per click

2015
1 USD = N200
I USD = Y195
Exchange rate - Y1 = N1.03
Buying that same particular keyword is - $5 per click or Y600

I believe you can see my cost savings already. I get to have more results for my money using badly performing “Y” currency than using USD as my default currency

My logic might be flawed, I haven’t done any research on this but I will appreciate your meaningful contribution, and please tag people that might be able to make a real contribution to this thread and any other tips you could offer using Adwords. Thank you.

P.s: I will be trying my hands at Instagram ads very soon. So if you have used it, please pitch in your tips.

P.p.s: I also play nice. I would never throw shade at someone trying to help me out. So please contribute, I am a novice at this :smile:

2

Not sure about currency calculations and can’t really help there. My advice will be to set up dynamic ads as a start. With dynamic ads, Google crawls your site and dynamically generate ads based on a ad template that you have provided. With your Google Analytics data, you will be able monitor the performance of various keywords and create a plan around them.

This approach is smarter (may not be better) than using generic keywords as you will get real data like conversions, bounce rates, etc based on the keywords that actually works and get to the keywords with the best ROI

I usually stick to search ads only as believe they better but you may need to experiment with what works best for you.

HTH

4

Just my 2cs.

Focusing on currency fluctuations and costs much more than anything else is
like distracting yourself. Just choose the USD. Learn ans much as possible.
Set your first Ad. Get data, better from Google Analytics and dive into planned, data driven
optimization. Results like conversion/sales matters more than the cost/fluctuations, especially
if your optimized campaign is profitable. If you need practical videos on Google Adwords and Google Analytics, i could help out with that.

5

I think I know one or too things about this things, you could save money even with the whole currency wahala.
Hit me up if you need help.