A. Start early, and understand the power of story telling, and also the power of the right numbers.
B. In terms of recruitment, be very strict with achievement metrics, and focus on raw intelligence and dedication above everything else
C. On gaining traction - focus on traction channels and make them work perfectly.
Enough that we hire 12 people to handle them
The guy who booked a top hotel in Lagos, then went there not wearing any shoes and some rugged clothes and told them he had reserved the room and would pay on checkout. When he was not let into the hotel, he came to the office.
Underrated hotel: Cotton Suites