How to dominate with Instagram TV


Instagram has launched IG TV, a new feature that lets you create long form videos on the photo and video sharing platform. Instead of the usual 1 minute videos, Instagram users can now upload videos that are as long as 1 hour to the app.

While making the announcement via it’s official blog, the social media giant also revealed that they’re now 1 billion people on the app globally. This signifies a huge oppurtunity and is really good news for young Nigerian creatives, business owners and even smart corporate organizations.

Did you miss out on the Youtube wave? Congratulations you’re not late this time around. Here’s what to do now so you don’t miss out on the new IG TV wave.

  1. Create your own channel
    In my experience as a brand and digital strategist for the past 6 years I have observed that the early mover advantage in social media is a great advantage. When you’re among the first set of people to create a profile on a new social networking website or app and continually use it, your profile or channel grows as the social networking site grows.

Linda Ikeji was one of the first people to start blogging in Nigeria. By the time blogging became mainstream, LIB had become so big it is now very hard to catch up with her. Truth be told, Linda isn’t doing anything special. She just has the early mover advantage.

(N.B): I worked for Linda for a few months. I started and ran Linda Ikeji Music, had my articles published on LIB and also produced the Buzz’r TV show on Linda Ikeji TV.

  1. Stay consistent with your IG TV Channel
    This has happened to me in the past. A few years after Linda Ikeji started her blog, I also started a music and entertainment blog called Naija Whistle. In fact my blog was doing fine. I was already getting advertisers offering between $100 - $400 to do a sponsored post on my blog. But guess what. After running the blog for a few years, I became bored and abandoned it. A few years after I abandoned the blog, entertainment blogging became a big deal in Nigeria. People like Laila came up and stayed consistent in the niche and boom news/gossip/celebrity/music blogging is paying them big time. They’re cashing out. This was way way before people like Instablog9ja or Lasisi Elenu came into the scene.

What am I trying to say? If you create an Instagram TV channel, you have to stay consistent with it. Even if it seems like no one is watching your channel, you only loose when you give up on it. Remember, this is a marathon and not a sprint. You should play the game for the long run.

I recently read an article by Sam Ovens where he said the success he is enjoying today is as a result of the work he did 1-3 years ago. Consistency pays.

I recently read an article by Sam Ovens where he said the success he is enjoying today is as a result of the work he did 1-3 years ago.
3. Create or curate good content

If you’re creating an Instagram TV channel now, you have to really put out good content. Before you put out anything on your TV channel, ask yourself do I love this? Are people going to love this? Only share content when you say yes to those 2 questions about that content.

  1. Share your IG TV channel outside of Instagram
    In order to grow your channel, people have to know about you. Why not share your Instagram channel on other online channels like Facebook, Twitter, Youtube, Nairaland, etc. The internet isn’t the only place to share your channel. You can also share your channel offline as well. Print stickers and place inside danfo, BRT, Keke Marwa (Napep) etc.


I believe the Instagram channel you’re talking about is the regular Instagram page. The only difference is that videos can now be about an hour long.

I don’t know how well Instagram converts but I am very sure it does not convert as well as YouTube does, and is not ready to overtake YouTube anytime soon.

One thing I have noticed is that majority of Instagram users access the site through the app. Even FB wants people to access the site through the app.

The problem with forcing people to access the site through their phone is that most people will not want to leave the app. They will want to do everything inside the app.

For instance, I have seen ads of products and services I love on Instagram but I refuse clicking on them because they either want me to download an app from PlayStore or lead me to their website. The website opens in the Instagram site but I still refuse visiting it.

The few times I really loved the product, I fired up my browser and googled the product.

Tl;Dr: if you’re advertising or promoting any product on Instagram, try offering that service on Instagram.


Great thoughts. FYI IG TV has it’s own stand-alone app and the product was built to compete with YouTube.
I wonder what other service you can offer on Instagram apart from follower growth.

As far as I know, almost every service offered on Instagram is fulfilled outside of Instagram


That’s good then. Good one that Instagram was smart enough to separate its TV app from its regular app. They have hundreds of advisers and consultants for that :smiley: