Hi to those who use ad services like AdWords, Facebook and Twitter. Considering the current Dollar rates, has your Ad. Budget taken a beating? (that’s if you still have one considering our current Economy of the country).
cc Uduak (I summon you ! 
)
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thanks bro. Seems the vampire in Gif Master @Wyko don bite you. 
It has really not been easy though but Stanbic IBTC Mastercard came to my rescue. I had to run away from First Bank Naira Mastercard. Stanbic charges N280 per USD now, it was N260 about a month ago.
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@ojochidem Blood of Jesu. What marketing channels do you use?
Facebook…
Aggressive but intelligent use of Instagram is by far the best marketing strategy for now. It will cost you in terms of time, but it’s super effect because of the demographics.
In general, you should spend as little as possible on paid marketing on these social media sites, as you can get better results by being an active user with good engaging content.
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Generally advertising cost has gone up by 50% cos of the dollar. But then it’s now a case of 60kobo to 90kobo per view on IG.
So, for NGN100,000.00 you still get over 100k Instagram views which is still more value than if you were to spend same on newspapers or lindaikeji considering those are all smartphone supposedly application friendly users.
Remember, add cost is less than 1% of forex needs when you have expats and server hosting costs. So that’s where the pinch is happening.
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I have a way to bring down your advertisement cost…winks
Always willing to learn Boss. Always! Always!
@uduak You should consider pay to post models. dont you think?
How you mean “Pay to post”?
Like pay to post on lindaikeji’s blog or vanguard?
Know any instagram marketer?
Yeah sumthing like that but on a bit larger scale. All these kids with huge followings. I recon it’d be far cheaper!
@hienyimba I measured that with some handles last year around June.
Below; is the report from a user with 25k followers and we tipped 5k for the tweet
My best result was with traditional press release which was covered by Vanguard and Punch.
Let me digress by saying that Sunday is the best day to do a press release. Maybe because its a slow news day. But I got 12X the link clicks above. For 10x the cost of engaging each of Vanguard or Punch for the press release and when you factor in total budget for a traditional media press release campaign, you will realize the net spend.
So even if you get 10guys with supposedly large followers, how many of them with 25k and above will do a 5k tip? And If you end up with a result like above projected on the number of followers, you will still be spending more. Besides, you are not even sure if the guys looking at the post have smartphones or have ever downloaded apps or whatever based on your offering.
So Instagram is still kicking it in terms of that context.
@James instagram is DIY. Read up here https://help.instagram.com/537518769659039
But If you get stuck, I can help you out If you send me a direct message.
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@uduak The above experiment, have you tried it out with Facebook? Also, how do you get a press release on the above mentioned media?
Facebook has the worst conversion rate as at my last review (last year). You will get a lot of likes and very few click through. I think there a historical post on this somewhere
Press briefing is the one you call a professional publicist to arrange for you. There are professional publicist here. Contact Techcabal to help you arrange one if you need to.
Nope. We don’t arrange publicists.
@lordbanks, I thought you guys were professional pubicists.
So you couldn’t advice a startup that wanted to engage a media campaign or even plug them into your channel where you get all your press scoops?
You thought wrong. TechCabal’s services do not extend to PR. And no, TechCabal does not advise startups on media campaigns. If anyone has a scoop or pitch for us, they send it our email address. It’s actually not as arcane as people like to make it out to be.
Having said that, compared to their Kenyan counterparts (let’s not go very far from here, just a six hour flight is good enough) lots of startups here suck at the press game. It’s why the iHub looked and probably still looks cooler than the CcHub, for all the latter’s ground-breaking achievements. Bankole might consider writing about how Nigerian startups can better optimise for press and publicity.