Thanks @babusi .
The reality is similar to what you’d find here because data is relatively expensive. I am not sure if the content providers here “endorse” the peer-peer distribution but it’s definitely a distribution channel here. Are you aware of a case study (public) where a content provider facilitate peer-to-peer distribution? It’ll be interesting to see the approach.
Regarding this hurdle, how are you designing for it? Do you collect less data upfront and collect more as you go?