Free Wi-Fi initiatives tend to fail in Nigeria; why is that?

In late 2013 there was a lot of hoopla surrounding Chicken Republic’s partnership with Oxygen Broadband to roll out free Wi-Fi in a good number of CR locations in Lagos and Abuja. Does anyone know why the deal failed?

There was also buzz some time ago about Samsung’s offering of free Wi-Fi in various establishments in Lagos and Abuja. What ever became of that?

I’d really like to get people’s thoughts on what it is we are not doing right. Free Wi-Fi seems to be everywhere, except in Nigeria.

My thoughts:

  1. Internet in Nigeria is expensive, plain and simple. Some of these companies i.e Chicken Republic that offer free internet can’t balance the benefits with cost.

  2. Once you offer free internet anywhere in Lagos, people will download and download and download. We still work with internet data limits here. The company may buy 45GB of data for a month and some thirsty brothers will use it up in 1 week. I’m guilty of this

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true talk,
with internet data limit offered by this ISP’s, cost and benefit won’t correlate

The way Nigerians abuse any FREE offering is close to insanity…typical scarcity mentality.
A bottle of coke with an intention to download more than a 4G worth of data…how can that be sustained? And the baggar will even go bragging about it and revealing it as a new found secret.!!!.. Internet is not close to be called cheap as yet in Nigeria.

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Thanks for your contributions guys. I think abuse also exists in other countries where businesses offer free internet, but they somehow manage to make it work and see a positive ROI. As far as costs go, Main One was supposed to ushering in an era of faster and cheaper internet, could it be that the middle men are the ones jacking up the price?

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Free internet is good but what we need is actually affordable and available internet.
That is reliable and worth the cost. Nothings is more painful than creepy slow internet at high costs.

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