The infographic oversimplifies things a bit (which is kind of the point of infographics anyway), but hopefully, the free ebook (link is coming) should make a more fulfilling read.
Link to the ebook download (subscription required): http://www.mylanderpages.com/buyadsng/Hotelsngoffer
Neat. Interesting.
Awesome! Felt good to see this!
Do any Nigerians say âYo betchaâ???
Whoever wrote this is so out of touch.
Isnât it too early to call anything a success?
But hey, what do I know before I start sounding like a typical Nigerian âhaterâ.
Soo once you get funding⌠You don make amâŚ
I wish you would be more positive. Majority of your contributions to this forum are one criticism or the other. Negativity is not helping or contributing to the discourse.
Was this meant for me?
Brilliant stuff. Iâm sure the E Book will expand on each of the points. I am proud of what Mark has achieved cos I clearly remember how he bootstrapped point 3 while in Germany. Paying N200 recharge card (via Paga) for each Hotel billbord picture (with hotel information).
BTW, this infographic is not perfect, so I am at a loss why the gratuitous negativity on this thread. This is supposed to be a community for builders. By default, building means you will stretch the boundaries and make mistakes.
Criticism is fine but when it becomes the rule, it becomes a poisonous environment. Radar is still young enough to ensure this place nurtures builders. A place you are allow to bring fragile ideas
My simple rule for criticism is this, you criticize with one hand and then RECOMMEND with the other. I see people jumping from thread to thread being negative. of course I am sometimes guilty and i should be called out when I am.
Perhaps, internally tell ourselves we need to earn the right to be negative. 3 honest compliments, should earn you a negative point (not that you really need to use it).
I find it pretty odd that people get so angry about other people pointing out flaws or problems.
Itâs not like people come here and say âOh, your infographic is complete shit. Burn it with fire.â
People say things like âthis thing is off, or this thing looks weirdâ and youâd think that whoever the OP is would say âoh cool, I didnât notice that. Thanks for pointing it out, Iâll fix it.â
Instead as far as I can tell for the past few weeks, almost every OP that wasnât lavished with praise and adoration came out to shout âyou people are just haters.â âBitter, jealous, etcâ.
If anything, I think this tendency of Nigerians to view people that expect more from them as âhatersâ is very worrisome.
If it honestly bothers you, we can all come here bubbling with fake positivity and praise each other and become an echo chamber of praise. Itâs not hard, in fact, itâs easy.
How many times have you slaved over a blog post, or slaved over some work and finally posted it online, only for some mindless twat to come and comment âNice one.â?
Do you know how many Nigerians mindlessly comment âNice oneâ on things whether they even looked at it or not? Or worse the people that comment âKeep it upâ or if theyâre especially lazy, âkip it upâ.
The person that wrote something negative actually took a moment to look at your work, even if only to find flaws in it.
@seyitaylor Maybe, as @onyeka said, we should all just come and pretend and praise and siddon look.
After all, me sef, Iâm tired of being called a hater.
No. It was for @balogundajuma
Huh? How does that translate to negativity? Show me 3 comments that I made that proves being negative??? @seyitaylor wetin???
I have gone through the E Book. It is a nice attempt at content marketing via creating valuable information.
However, it could have been much better if they focused on the topic at hand which is/was supposed to be Mark Essien and how he built Hotels.ng. They ended up trying to spend all the time to sell their platform/service. As a result, it was not really useful for me and I would not share it. Though I visited their site though.
Interestingly, their info-graphic did the opposite. The advertising was subtle and it would be tempting to share (although they forgot to put their url there).
The present kings of E Book as a marketing tool is Intercom.io. See their books on customer engagementt and product marketing. It focuses on the topic at hand (which relates to what they do. When you read it, youâd want to share it and check out the folks who wrote it. Since it has to do with what they do, it is a plus for them.
The other fathers of marketing via books is the Basecamp folks who have written 3 legendary books
The Buy Ads guys were living up to their name (trying to get you to buy ads at every turn) 
.Sadly it was not a good experience.
I am sure they will improve on it. It is the Nigerian condition where if GLO sponsors a program, the lead actor must wear GLO suit. Nothing subtle allowed.
Took the words straight out of my mouth.
Startup manages to reach second investment round (i.e. some VC was kind enough to give it cash) and it is immediately deemed a âsuccessâ. Most hotel guests here still book their hotels directly and pay with cash on arrival. Jovago even gets more traffic. Guests abroad surely use booking.com, tripadvisor and the like instead.
The culture of hype that characterizes the tech industry here and abroad never ceases to amuse me.
The tone of TC (equal parts pseudo-intellectual and patronizing) is wildly out of touch especially vis-a-vis the backstories of its contributors but I guess itâs their means of creating a certain cachet, false or otherwise. But heyâŚwetin âconsignâ me. 
Well.
If they would like to term the many breakthroughs theyâve achieved since launching âsuccessâ, then so be it. Undoubtedly, theyâve worked very hard to get to this stage and must have achieved success in a large part of their endeavors, from which, a sea of lessons can be shared.
Theyâre profitable (picked this up from somewhere on the web), and even beyond that, theyâre able to show enough promise to attract what is a humongous amount of investment in a start-up in this part of the word. Now, tell me what success is if not that. Does one remain an impending failure or mediocre simply because they have strong competition or because they still have a âlong way to goâ?
Where is the @ button when you need one
One day youâll throw us a positive and useful comment
Kissmetrics does some awesome ebooks as well
