On a lighter note, use my name and when anybody asks you, tell them you have Bola's permission to use it.
Back to the matter, if I were you I wouldn't change the name just yet... Coast with it and see if there will be any major back lash. Ride on the noise and convert it to a rebranding PR when things get really bad.
When it gets bad...
Do some media to defend the name for a while, just to fan the fire small.
After 1 month apologize for the ill feelings, be repentant and sober.
Organise a rebranding contest for potential users to help with renaming and rebranding. Give out prizes to the participants.
Give all those who are tribally offended by the name some 20% discount promo code as compensation for the disrespect.
All the while this is going on, work super hard at providing your customer with super customer service.
You will thank me when you are done
Remember, no publicity is bad publicity.
Caveat: get a good spin guy to manage this process cos you will most likely get burnt doing it yourself.
If you are not bold enough, change the name and stop arguing...