Do You Agree That Iroko Increasingly Embraces the Base of the Pyramid?

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Peculiar. Vu deja.

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Exactly. Very interested to see how this turns out. And my guess would be a lot depends on the individual agents at the kiosks.

But overall, the agent network route seems to be working very well for Paga. And it seems like a similar salary + bonus/incentive structure for Iroko (remember this: IROKOtv is looking for Offline Agents | TechCabal).

Time will tell of course, but it feels like it could be a huge boon.

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Didn’t want to start a new post, but we just released this report on IROKO for those interested in insights into successful business strategies for African markets: http://bit.ly/africreate-iroko-strategy-report (PDF 6.6MB)

(You may have seen earlier abridged versions on LinkedIn or Ventures Africa…this is the full version – it analyzes IROKO’s evolution since its founding in 2010, highlighting several key strategic decisions. If you need social proof, Mbwana Alliy of Nairobi-based VC firm, Savannah Fund, advised that African founders should re-read it.)

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