Guava is a new cryptocurrency exchange and web wallet. We will provide a safe and secure environment for Africans to financially participate in this new and exciting asset class. We aim to be the Coinbase of Africa.
Do you have a passion for Cryptoassets? Do you like the idea of working in an exciting startup environment? I am eager to talk to you. Take a look at the Job description below and dm me if you feel up to it. While I would love to give everyone the opportunity, being a startup, we have to deploy our limited resources wisely therefore if you don’t meet the requirements below please don’t fill up my inbox. This is not an entry level or junior position.
Thanks in advance.
- Minimum 3 years experience working as a Digital marketer
- Samples of published work online will be required
You will be focused on:
- Social media marketing
- Pay-per-click campaigns (PPC)
- Search engine optimisation (SEO)
- Management and growth of our online community
- Researching and writing high quality, engaging original content.
- Devising strategies to drive online traffic to the company website.
Responsibilities:
- Responsibility for planning and budgetary control of all digital marketing;
- Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI);
- Overseeing the social media strategy for the company;
- Create and upload copy and images for the organisation’s website;
- Write and dispatch email marketing campaigns;
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Design website banners and assist with web visuals;
- Conduct keyword research and web statistics reporting;
- Develop and execute social media engagement and brand awareness campaigns;
- Contribute to company and industry blogs and manage e-communications;
- Assist with paid media - including liaising with digital advertising agencies;
- Develop and integrate content marketing strategies;
- Keep up to date with current digital trends;
Education:
- Undergraduate degree
Skills:
- Excellent communications skills with a strong understanding and use of proper english grammar
- Experience with Facebook Ads, certification would be a plus
- Experience with Google Adwords and Google Analytics
- Experience with tools such as Ahrefs, SEMRush, Hootsuite would be prefered
- Previous experience in a similar digital marketing role
Salary will depend on experience
What to expect:
- The role is largely office based with a lot of communication by phone, email and conference calls.
- You will be part of a small team where your input will be respected and valued
- You will be expected to work out of an office likely to be located around Yaba, Lagos.