Great work on your app. To get 100k downloads on an app in playstore is no child’s play. I am just curious, as an app upcoming app developer to know how much you generate from advertisement on your app.
Which is the all time fastest growing mobile app? WHATSAPP
How did the owners promote it? FAMILY/FRiENDS REFERRAL
@Jimi I recently used Facebook to promote an app, the conversion count displayed in the Ad manager was far lower than the actual result I got…this means FB can provide brand recognition but not guarantee the results. Now depending on the appeal of your app, the knock on effect can be very valuable as I have experienced.
I am happy to share the actual details with you privately, if you need it.
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It depends on the type of app, user activity and user retention. I have two apps with 300K downloads but they earn different amounts because one has more user interaction than the other.
To your question, I have around 9 apps in Google Play including a new release this week.
In all I make more than 2000 dollars monthly.
@Inducesmile 4 of your apps are in the top 50 free education apps on Google Play right now. That’s phenomenal man, well done! It shows that App store optimization is extremely important as other have noted.
@IBKTheBot Add to that the Application install ads for Facebook and Twitter, make sure your app is well designed and polished, and I think you may have a recipe for success.
300,000 downloads - that is massive bro . Much more, i am impressed that your result, as you claimed, is with no advertising budget.
I double checked your website and was impressed that your claims are TRUE. 
While I am no App Store Optimization guru, this is my recommendation for others to get started
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I have downloaded the e-book and will look at it in my spare time. Thanks
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Create a useful app and people will use it.
Getting downloads on Play Store isn’t that hard. If your app category already has a user base, then getting downloads is easy. The problem most times is user retention.
For example, a lot of people are already downloading File Manager on Play Store. If you create your file manager and call it Apus File Manager, you will start getting downloads ranging from 500 - 1,000 per day in a few weeks. However, what will make the download count is how good your file manager is. You can have 100,000 downloads with only 20,000 current installations.
If your app is from a non-existent category, say your app introduces a new way to make use of an android device, then you have to promote the category itself and not exactly your app since people have to buy into the idea of wanting to do things the way your app is suggesting before deciding if they want to use your app for it.
I agree that user retention is a big pain. Churn rate for most apps are high; which is sad.
How do we probably turn that around?
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Have a good user onboarding plan. Remember when you downloaded a great app or even opened a new gmail account; how there was a brief “TOUR” of the service? It serves to show you the lay of the land and how to use the product. It is called user on-boarding. More good stuff about user onboarding here
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While you at this, it is good to note the POINT YOUR USERS ARE HOOKED to your app. For Twitter, it is when you follow at least 7 friends. So, a good point is to plan towards that and DESIGN micro-milestones around those happy moments. For example, if it is a game, make the first 3 stages simple to win before introducing the difficult ones (Good lessons from the addictive CandyCrush) Here is a good guide from Lincoln Murphy, he called it The Secret to Successful Customer Onboarding
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The other thing is how to get ongoing user engagement with your app. Nir Eyal is an expert at this. His blog and his book: Hooked, are go-to resources you show consider reading.
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You can read up other tips which I feel could be helpful to your app download and usage success