Congrats for your launch.
Like every community and content-driven platform, we always have “a chicken and egg problem” In this case, Users will come when there are content and content producers will come when users views exist.
I checked out http://votd.tv/ that @FatherMerry pointed out. After checking their website, I noted some recommendations that might help you scale usage. Seems usage is also a major concern for @PapaOlabode
Below are my thought:
1. The video display (on web) for the each movies is small. I will like a screen view almost as big as Votd.tv
2. The growth of the platform will be driven by content. I noticed Votd.TV gives daily awards to short clips submitted. This way they have flipped the coin on content generation to their audience. I am not a subject matter specialist on African short clips; so I don’t know the market size of the creators: but I know you need to woo them in (and even amateurs) by answering this question for them: What Is In It For Me . A weekly award for shortfilm might be the answer. While this might burn your pocket for a while, it will help you to get initial traction and eyeballs to the site. To win your weekly competition, each entry will be judged on number of views and engagements it gathered.
3. Introduce “brands” into the plot.
Here is one of the videos I watched on Vidt.tv: http://votd.tv/nominees/1618/chocolate-hen. It is actually an “ad” for ASDA.
So, here is my idea in its original form (similar to 2 above): Run a contest on the platform asking contributors to create a short story with insertions from a particular brand (lets say GLO) and then you allow them to send traffic to their videos so that the videos with the highest engagement gets to win something.
This way, you help the brand to get exposure in a non-traditional way, you promote your platform and creators’ shortfilms are remunerated. WIN-WIN-WIN
4… To followup on @Ayobami_Ogundiran’s recommendations. You can allow social login or TRY this idea. When someone clicks “like” tell them to open an account so that their like will be visible on the platform. Medium.com has this intuitive step when you want to comment or “love” a post.
These are my 2 “growth hacking” cents in addition to all the good stuffs from @PapaOlabode, @FatherMerry, @xolubi, @Tola , @johne and @Ayobami_Ogundiran. The truth is that it is rare for the first 4 folks to be on the same vertical on issues on Radar. You guys must be lucky since you have them on the same side